Chem Reset · Dubai
Resetting performance in the chemicals industry.
Strategy, M&A and technology-licensing advisory for chemical and petrochemical companies, from an operator who ran a $13.5 bn division at SABIC and a $20 bn investment portfolio at SIBUR rather than only advising them.
Based in Dubai · Working across the Gulf, India, Central Asia and Europe
Practices
Four things I do, all from the operator's side of the table.
Every engagement is a defined piece of work with a dated deliverable: a board paper, a term-sheet review, a valuation, a negotiation brief.
Transformation & turnaround
Portfolio, organisation and asset performance, designed and delivered, including the hard decisions.
Read more → 02M&A, joint ventures & carve-outs
From screening and valuation to due diligence, anti-trust and integration.
Read more → 03Technology licensing & project development
Licensor benchmarking, term-sheet review and negotiation briefs for world-scale complexes.
Read more → 04Buy-side advisory to investors
Independent due diligence, valuation and an investment recommendation for private-equity committees.
Read more →How I work
Senior judgement, analyst depth, weeks not months.
Every engagement is led by me personally. Behind me is a research and reporting practice built on AI tooling I have developed since 2024.
Licensor benchmarks, term-sheet comparisons, financial head-to-heads and negotiation briefs are produced in days, reviewed by someone who has signed the real thing, and delivered as dated, referenced documents you can put in front of a board or a lender.
In a recent four-month engagement for a US$5 bn greenfield petrochemicals project, that meant 25 deliverables, from licensor RFIs to a financing-ready technology and feedstock case.
- LicensingCracker and polyolefin licensor RFIs, head-to-head technology comparisons, licence and engineering term-sheet reviews
- FeedstockEthane, gas and naphtha supply term-sheet reviews; comparative feedstock cases for lenders
- NegotiationNegotiation briefs with positions, fall-backs and precedents from signed deals
- OrganisationCommercial and sales-organisation sizing models for new complexes

The founder
I have run the businesses I now advise.
Twenty years in polyolefins and specialty polymers at SABIC, SIBUR and TotalEnergies: as a $13.5 bn P&L division head, as the person who negotiated the joint ventures that gave SABIC metallocene polyethylene, polyols and carbon fibre, and as the strategist behind a $20 bn investment portfolio.
I founded Chem Reset in 2023 to offer that experience directly: to executives building world-scale projects, to boards weighing a partnership, and to investment committees deciding on a chemicals asset. PhD in chemical engineering; Handelsblatt-Stratley Best Young Executive in the Chemical Industry, 2012.
Have a project, a partner or an asset to decide on?
Enquiries reach me directly; there is no intermediary. Correspondence is treated as confidential.