Chem Reset · Dubai
Resetting performance in the chemicals industry.
Strategy, M&A and technology-licensing advisory for chemical and petrochemical companies, from an operator who ran a $13.5 bn division at SABIC and a $20 bn investment portfolio at SIBUR rather than only advising them.
BASED IN DUBAI · GULF · INDIA · CENTRAL ASIA · EUROPE
| No. | Stream | Value | Basis |
|---|---|---|---|
| 01 | P&L led as Vice President, SABIC Performance Polymers & Industry Solutions | $13.5 bn | six business units · 930 people |
| 02 | CapEx investment portfolio steered as Director, Strategy & BD, SIBUR | $20 bn | 30 to 40 projects · $5 bn EBITDA |
| 03 | Transactions led or evaluated since 2008 | 37 | 17 signed · 3 in progress · 17 stopped |
| 04 | Disclosed investment value across those transactions | $47 bn | confidential values excluded |
Practices
Four units, all run from the operator's side of the table.
Every engagement is a defined piece of work with a dated deliverable: a board paper, a term-sheet review, a valuation, a negotiation brief.
Transformation & turnaround
For executive teams and boards
Portfolio, organisation and asset performance, designed and delivered, including the hard decisions.
Data sheet → CR-02M&A, joint ventures & carve-outs
For acquirers, partners and sellers
From screening and valuation to due diligence, anti-trust and integration.
Data sheet → CR-03Technology licensing & project development
For project developers and owners
Licensor benchmarking, term-sheet review and negotiation briefs for world-scale complexes.
Data sheet → CR-04Buy-side advisory to investors
For private-equity committees
Independent due diligence, valuation and an investment recommendation.
Data sheet →How I work
Senior judgement, analyst depth, weeks not months.
Every engagement is led by me personally. Behind me is a research and reporting practice built on AI tooling I have developed since 2024. Licensor benchmarks, term-sheet comparisons, financial head-to-heads and negotiation briefs are produced in days, reviewed by someone who has signed the real thing, and delivered as dated, referenced documents you can put in front of a board or a lender.
In a recent four-month engagement for a US$5 bn greenfield petrochemicals project, that meant 25 deliverables, from licensor RFIs to a financing-ready technology and feedstock case.
General notes
- All engagements are led personally by the Managing Partner.
- Deliverables are dated and referenced documents: licensor RFIs and head-to-head comparisons; licence, engineering and feedstock term-sheet reviews; negotiation briefs with positions, fall-backs and precedents; commercial and sales-organisation sizing models.
- Client identities are never disclosed. Transaction values are shown only where already public.
- Correspondence is treated as confidential; a non-disclosure agreement is signed before any material changes hands.

The founder
I have run the businesses I now advise.
Twenty years in polyolefins and specialty polymers at SABIC, SIBUR and TotalEnergies: as a $13.5 bn P&L division head, as the negotiator of the joint ventures that gave SABIC metallocene polyethylene, polyols and carbon fibre, and as the strategist behind a $20 bn investment portfolio.
I founded Chem Reset in 2023 to offer that experience directly: to executives building world-scale projects, to boards weighing a partnership, and to investment committees deciding on a chemicals asset. PhD in chemical engineering; Handelsblatt-Stratley Best Young Executive in the Chemical Industry, 2012.
A project, a partner or an asset to decide on.
Enquiries go to me directly and are treated as confidential.